Digital Marketing Performance Lead
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About this opportunity
Ericsson is seeking a Digital Marketing Performance Manager to join our CoE Group Function Marketing Analytics & Automation unit. Reporting to the Head of Marketing Analytics & Automation, this is an exciting role advancing our digital measurement capabilities and helping us to become truly data-driven.
The Digital Marketing Performance Manager will play a key role in developing measurement frameworks, turning data into actionable strategic and operational insights and recommendations, and developing digital measurement solutions to be used by our global Marketing teams.
What you will do
• Lead digital marketing data and insights generation and contribute as performance measurement expert in Ericsson’s biggest marketing initiatives
• Collaborate with digital channel and website specialists to develop actionable recommendations and drive effective optimization
• Drive best practices, standardization and governance across internal and external stakeholder groups, incl. our marketing agencies
• Actively collaborate with our technical Analytics specialists to formulate development requirements and secure a robust data foundation
• Translate data and insights into analyses and reports for both operational marketing teams and senior leadership members
• Conduct deep dive analyses across multiple data sources and help Ericsson mature with marketing impact measurement
• Advise global Marketing community on digital marketing measurement topics and create understanding of important industry trends and digital analytics concepts
• Collaborate with other expert teams to develop Ericsson’s campaign taxonomy and manage data-governance related tasks
• Enable stakeholder communities through best practices, training, and process governance
You will bring
• University degree in Business, Marketing, Data Science or equivalent training/experience
• Minimum of 5 years experience working in Digital Marketing Analytics, Performance Marketing or CRO roles
• Deep understanding of Digital Marketing performance metrics, incl. Paid Media Channels
• Operational understanding of Digital Marketing Analytics tools, such as Google Analytics, Content square, Power BI, Google Campaign Manager 360, Tableau, Python, Tableau, SAP Analytics Cloud, Big Query and SQL, Optimizely Web Experimentation
• Capability to develop operational reporting/dashboards and executive reports
• Background in performance marketing and proven ability to drive the effective utilization of performance marketing data for optimization in multi-channel setup
• Ability effectively package and communicate results with expert and non-expert stakeholder groups
• Attention to detail and strong project management skills
• Working cooperatively with people and independently
• Cultural awareness, ideally experience from working in global teams and project constellations
Application
We look forward to your application with CV in English. We target 60% work-from-the office.
Last day to apply is 6th of January 2025.
Please note that we do not accept, proceed, or respond for applications sent via e-mail.
If you have specific questions, you are welcome to contact Raheleh Rouhani, Sr. Recruiter at raheleh.rouhani@ericsson.com
Location: Stockholm, Sweden
Why join Ericsson?
At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Primary country and city: Sweden (SE) || Stockholm
Req ID: 758141
